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[Livestock Cooperative News] Executive Director Jeong Jin-tae Leads New Forage Business Initiative
2016.11.18

 

Executive Director Jeong Jin-tae Leads New Forage Business Initiative

 

Pursuing a New Forage Business to Create a Growth Engine

Close Field Engagement – Maximizing Synergy with Existing Animal Health Business

 

After completing a 30-year career with the National Agricultural Cooperative Federation (NACF), Executive Director Jeong Jin-tae began a new chapter at Daehan New Pharm on the 1st of last month.

 

“I may have left the cooperative, but its spirit still runs through me,” Jeong said, expressing his commitment to continue contributing to the livestock industry and supporting livestock farmers through his role at Daehan New Pharm. He added, “Customer growth is company growth. With a mindset that consumers and businesses are one, we aim to build a business model of mutual prosperity.”

 

Jeong explained that Daehan New Pharm is now advancing into the forage business as a new growth initiative.

“I was in charge of forage operations for quite a long time at the NACF. With that experience and know-how, I’m confident that the forage business can thrive here as well. We’re already seeing tangible results, including initial sales,” he said, while emphasizing that profitability alone is not the goal.

 

“Our aim is to supply high-quality forage at reasonable prices to enhance the productivity of livestock farmers and ease their production cost burden,” Jeong noted.

He added, “For Daehan New Pharm, this means providing more diversified customer services. The forage business will not only become a new growth engine but also generate synergy with our existing animal pharmaceutical operations.”

 

Jeong underscored his field-oriented approach: “I visit farms daily and listen directly to what they need. Later this month, I will travel to Australia to identify better forage products that meet farmers’ demands. There, I plan to carefully assess quality and pricing to ensure competitiveness.”

 

Having embarked on what he calls his “second life chapter” at Daehan New Pharm, Jeong admitted that adapting to the corporate business culture was initially unfamiliar but quickly became meaningful.

“I’ve fully adjusted and now have a clear goal—to devote all my remaining passion and ability to elevating Daehan New Pharm into Korea’s leading animal pharmaceutical company,” he said with conviction.

 

Reported by Kim Young-gil, Livestock Cooperative News

Original article: http://www.chuksannews.co.kr/news/article.html?no=104640
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