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Launch of functional health supplement brand ‘DiNU’
2021.08.24
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The company launched its health supplement brand DiNU (Define Nutrition) on August 17. Under the slogan “The most ideal health supplement focused on functionality,” the DiNU product line is now available for purchase on Naver Smart Store.
Based on the company’s pharmaceutical identity, the DiNU brand emphasizes product functionality. It began with the release of DiNU Propolis, a chewable tablet focused on oral antibacterial benefits, and plans to sequentially launch additional products this year—including probiotics that survive through the intestines and high-absorption collagen products. In addition, the company will directly supply 100% ascorbic acid and 100% MSM products, which are currently sold in hospitals, through its online store.
In line with its commitment to sustainability, DiNU has adopted Earth Pack, a 100% biodegradable packaging material, and uses eco-friendly materials for packaging and shipping. The company also minimizes printed materials such as manuals and brochures, opting instead for digital content to further expand its environmental consideration.
Going forward, DiNU aims to redefine the concept of nutrition through formulation and ingredient development focused on functionality. The brand plans to deliver various functional health supplements directly to consumers and engage them through diverse promotional events that make the brand approachable and familiar. |


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