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Daehan Nupharm Launches ‘Pokémon Edition’ Children’s Height-Growth Health Functional Food ‘DiNU Key Up’
2026.04.01

Daehan Nupharm Launches ‘Pokémon Edition’ Children’s Height-Growth Health Functional Food ‘DiNU Key Up’

- Newly individually recognized ingredient Hinsamdeonggul (HSy2) applied... to be supplied to 22,000 pharmacies nationwide

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Daehan Nupharm (054670) announced on the 1st that it has launched “DiNU Key Up,” a children’s height-growth health functional food, as a new lineup under its health functional food brand “DiNU:”, and will move forward with portfolio diversification and expansion into the pharmacy channel.

 

“DiNU Key Up” is a product containing an extract of Hinsamdeonggul (HSy2, also known as Kidari vine), a newly individually recognized functional ingredient for height growth. HSy2 is a domestically produced raw material and is the third ingredient in Korea to receive individual recognition from the Ministry of Food and Drug Safety for its height-growth functionality.

 

As a result of clinical trials, an average height growth effect of 0.9 cm was confirmed after 24 weeks of intake, and statistical analysis secured a high level of statistical significance with P-value < 0.0001.

 

To strengthen product competitiveness, Daehan Nupharm has applied a Pokémon Edition package using globally popular IP “Pokémon” characters. Familiar Pokémon such as Pikachu, Charmander, and Bulbasaur have been reflected in the product design, and consumer promotions for pharmacy customers will also be carried out through limited-edition gift events such as Pikachu key rings.

 

“DiNU Key Up” is scheduled to be sequentially supplied to approximately 22,000 pharmacies nationwide, and among them, about 6,000 pharmacies near pediatric and adolescent hospitals are planned to be supplied first.

 

A Daehan Nupharm official said, “The DiNU: brand continues to strengthen its competitiveness within the pharmacy channel by discovering differentiated functional ingredients and carrying out consumer-friendly promotions,” adding, “As interest in children’s height growth is high, we expect a positive market response.”

 

Meanwhile, DiNU Key Up can be purchased at pharmacies nationwide and will also be sold through online channels starting at the end of April.
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