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Daehan New Pharm Strengthens Internet Online Business
2005.01.19
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Daehan New Pharm Officially Launches Redesigned Korean and English Company Website (www.dhnp.co.kr) in 2005
The newly revamped website maximizes visual promotional impact with elegant design while providing more detailed content about the company overall. It offers sector-specific health information for visitors, convenient product search features by business unit, an online application system for job applicants to build a talent pool, and an online purchasing system for partners, delivering diverse functionalities.
Unique to Daehan New Pharm compared to typical pharmaceutical websites, an internal online café was introduced to activate staff clubs and enhance employee communication. The company has continuously supported employee clubs to promote a healthy corporate culture, and this new online café is expected to foster exchange between HQ and factory staff and contribute to developing a more progressive corporate culture.
Additionally, Daehan New Pharm established a semi-SFA (Sales Force Automation) system integrating sales management and sales information sharing. This system allows sales staff to manage their basic sales activities directly online, while managers and executives can simultaneously monitor consolidated information to make decisions, creating a novel concept of an internal intranet.
Daehan New Pharm's semi-SFA system achieves low cost and high efficiency in sales management with essential sales management modules tailored for individual sales staff, enabling easier adaptation than traditional complex systems used by other pharmaceutical companies.
The remarkable aspect of this website redevelopment is the integration and operation of three online systems. Through this revamp, Daehan New Pharm aims to strengthen proactive online promotion and departmental online businesses, enhance sales capabilities, and realize organizational harmony, actively responding to pharmaceutical market changes for continuous growth.
Meanwhile, since 2003, Daehan New Pharm has also operated a marketing website for obesity-related products called Diet Pharm (www.dietpharm.co.kr). |


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